The Goal - Support and amplify Blue Moon’s origin and history of being Brewed by Baseball, authentically reinforcing Blue Moon's history by reaching a desired targeted audience of Beer drinkers and Baseball fans,

The Execution - To celebrate the opening day of a new MLB season, the campaign came to life surrounding a custom episode of the YouTube series Secret Base Rewinder, leveraging their notable IP and having a strong connection to baseball enthusiasts. The hero and social assets were hosted by MLB All-Star Dexter Fowler who flew to Denver, CO to explore Blue Moon’s origins at the Sandlot Brewery in Coors Field. Fowler also hosted an Instagram reels Happy Hour Trivia series, testing his knowledge of each subject while sipping on an ice-cold Blue Moon. Continuing the partnership with the Rewinder series, the brand came to life in custom segments featured in sponsored episodes surrounding 1995 moments in baseball, the year Blue Moon was first introduced to fans at Coors Field. Lastly, little known baseball trivia was animated into Fast Fact sharable social videos, lodging Blue Moon firmly in the rich tapestry and ongoing lore of America’s favorite pastime.​