The Goal: Develop an integrated partnership that connects to Coors Brewing’s 2025 sustainability commitment, highlighting Coors Light's historic sustainability practices and future efforts while obtaining global ownership and usage rights of all captured footage.

The Execution - Led the execution of Coors Light’s sustainability story through a custom episode of Tomorrow’s World Today, which aired across Discovery and Science Channel and their streaming/CTV platforms. From developing the strategic approach to scripting and on-set coordination to post-production, our team collaborated at every stage to highlight Coors Light’s $85 million investment in sustainable packaging and the overhaul of its historic Golden Brewery. We delivered a compelling narrative that reinforced Coors Light’s leadership in eco-friendly brewing by featuring key stakeholders and showcasing real-world sustainability initiatives. With high-quality production and strategic distribution, this activation successfully elevated Coors Light’s sustainability efforts across multiple touchpoints, maximizing visibility and long-term brand equity. Beyond the broadcast, we secured global ownership and usage rights, enabling Coors Light to extend the impact of this content across digital, social, and owned channels.