The Goal: Develop an integrated content marketing partnership that authentically connects Torche’s fanbase with CME’s audience, through a shared passion of Music.
The Execution: Developed in conjunction with Torche, Nuñez Amps, Relapse Records, and Oblique Management, I developed a 360° integrated content campaign that included a hero Live At CME video, photo assets, email newsletter, and SEO/Blog Interview with Jonathan Nuñez. In addition to the CME session, we developed and revealed a new signature Admission Tetra-Fet limited edition Pedal. The guitar pedal was available exclusively in a limited edition bundle, including an autographed LP of Admission, driving sales and selling out within hours of the launch. Amid a global pandemic, we provided Torche with the full rights of the recorded audio to release a “Live at Chicago Music Exchange” album exclusively on Bandcamp when they waived their share of the revenue, sustaining the program with organic PR coverage months after the release.
