The Goal - Drive awareness of Hacksaw Hockey and celebrate the company's powerful inclusivity messaging: that everyone deserves to feel welcomed on the rink.

The Execution - Rooted in an endless passion for the game and developed with style and intention, longtime buds Mike Hranica and Anthony Barlich developed the idea of a hockey brand that promotes inclusivity to the greatest game on earth…Hockey. To help raise awareness of Hacksaw Hockey's inclusivity in the game, I developed a strategic paid social and content strategy to drive brand awareness within specific markets and demographics via a social-first approach, leveraging their "All Authentic" brand messaging to resonate with ALL hockey fans.